W Madison Office: Workplace of the week

Located in the Chicago Loop, the W Madison office is our workplace of the week. Its convenient accessibility through Michigan Avenue or Lower Wacker makes it a great option for those coming by public transport or people mobilizing by car from interstates 94, 290 and 41.

Besides, people can experience the best of the Chicago’s atmosphere like The Purple Pig, Maggiano’s Little Italy, and the Italian Village. There are also many other well-known buildings like the Carson, Pirie, Scott, the Chicago Civic Opera House, and the United Center.

Working from this center is a truly breathtaking experience. The views of the Chicago skyline, along with floor to ceiling windows create the perfect harmony between a busy work day and the tranquility of the outside world.

With an all-inclusive rate, this location provides cost-effective solutions that permit companies the flexibility to expand and choose between different office types depending on their specific needs. In fact, people can find full-time offices, day offices, virtual offices, meeting rooms and membership.

Along with this, tenants can enjoy a fully equipped kitchen with gourmet coffee and teas, high-speed broadband internet, local and long distance calling, plus dedicated bandwidth.

On the other hand, a great benefit found is the certifications the building has in order to guarantee a smooth work. Among its recognition are the LEED Gold and Energy Star certifications.

Ready to schedule a tour? Contact one of our account managers to help you through your office search.


Avoid these pitfalls when naming your business

Well, you’ve gotten the stroke of genius. That great business idea has popped into your head and you have to pursue it. There is just one thing standing between you and the international success that you crave: a proper business name that showcases exactly what you have envisioned. This is how to pick a business name:

Three Big Pitfalls in Business Naming

Quite a few people, after they think of a great business idea, want to take the first catchy name idea they have and run with it. This ends up causing quite a bit of chaos in the process of starting your business. Always avoid these three pitfalls to help you stay on track to creating a great business.

Pitfall #1: You didn’t check the linguistics.

Make sure that you are running your name ideas through an online translator. You never know if your business name may actually be something offensive or off-topic in another language. An example of this would be when Chevy released their Nova in Mexico, it had abysmal sales. It wasn’t until they started looking into the cause that they found out that Nova or “no va” means “no go” in Spanish. It was a pretty bad car name for the Mexico demographic.

Pitfall #2: You accidentally used a trademarked name.

The world is full of thinkers and business makers, this means that quite a lot of things are already trademarked. You can save yourself a lot of time and money by going to USPTO.gov to check if your name ideas are already trademarked or not. Make sure to double check any spelling variations or names that sound similar to yours just to be safe, and consult a professional if possible.  

Pitfall #3: You didn’t test your name.

You thought of the name. Of course, you absolutely love it, but does your potential customer? Try narrowing down your name ideas to a handful, then run a poll with your targeted demographic. Having a name that speaks to your audience is absolutely key.

Avoiding pitfalls and getting a perfect business name

Now that you know how to avoid those disastrous naming pitfalls, let’s work on finding the perfect name. The following six steps will walk you through how to pick a business name while staying legal, safe, and knowing your target audience will be happy.

Step One: Your Statement of Purpose

Write down a few key ideas of what your business does. A simple formula you can use is [Business Name] helps [target audience] with [core benefits]. Of course, you can go further into detail if you like.

Step Two: Create your ideal customer persona

Use this persona to ask yourself questions. “Would this name appeal?” or “Who would like this company and why?” Try writing down detailed stats like age, location, and income.

Step Three: Validating your statement of purpose

Always talk to real people that fit your target audience about your business idea. Do they like it? Use their feedback to make adjustments as needed.

Step Four: Look deep

There are a few things to consider about your list of names before you move forward.

  • Do you have a story? Try writing your company story down.
  • How will it benefit your customer? Think of a few reasons why your persona or target audience would want to buy from you.
  • How serious do you want your name to be? Or perhaps it would be better to sound fun. Think of the emotion behind your name.
  • Lastly, take a look at some well-known brands that you love and hate. Why do you love some brands but hate the others? Keep this in mind when building your brand up.

Step Five: Ask others for help

Don’t be afraid to reach out for help. Brainstorming is always easier with other people.

  • Find your teammates, recruit friends and family to be on your naming team.
  • Give your naming team your name list, personas, and information from step four.
  • Write everything down, keep track of all name ideas and suggestions for later rumination.
  • Make sure that you look at every idea carefully.
  • Talk with your team about all of the ideas, share feedback and opinions on what you can do to fit the aim better.

Step Six: Create your shortlist

Keep working on your list and brainstorming. Soon you will have eliminated all but the names that fit your vision and ideas best. Double check your shortlist against the three pitfalls, making sure you are in the clear.

Though these pitfalls seem easy to get stuck in, once you are acquainted with them, naming your business will be no issue. Following these six steps will streamline the process of creating your business name. Your name will be legal, it will match your brand values, and your target audience will approve as well.

Grant PolachekAuthor’s Bio: Grant Polachek is the Director of Marketing at Squadhelp.com, helping entrepreneurs and marketers name their businesses (quickly and easily), create strong brands, and grow faster through a disruptive crowdsourcing process that connects them with the most creative people across the globe. Explore hundreds of winning business name ideas and get inspired!

Niche coworking spaces: The latest trend

Coworking has grown exponentially during the last years, as well as its approaches to different targets. One of its latest trends is coworking niches. These are coworking spaces focused on really specific industries that accept members from certain markets. For example, there are coworking spaces for musicians, some for designers and others where women are the only ones permitted. Let’s analyze this new business model.

Although many think coworking is one of those businesses where clients appear knocking at their doors, it is extremely difficult to be successful. One of the main reasons is because their revenues fluctuate while they have high fixed costs. Well, ironically, while they are offering flexible term leases and attractive amenities; they still have to pay a traditional lease for their space.

To solve this issue, coworking founders saw in niche communities a way out. They analyzed that a stronger sense of community could create a loyal client base that would want to stay together. That’s when they started to target specific markets and professional groups in an effort to generate loyalty among their renters.

Nevertheless, adapting to this new model had other implications. The first thing was to fully know the niche. This meant to understand its necessities, interests and most wanted amenities in a space. Knowing basic aspects of the market was not enough anymore. In other words, they had to become experts on the topic.  Otherwise, they would be offering a “standard” coworking space down the road. Plus, they will also be excluding other members because they’ve focused on this niche.

Although this might seem a hard task, coworking spaces that have readjusted to this model have to offer unique services in order to retain clients and drive more value to them. For example, many provide special concierge services, discounts to local retailers, hotels and airlines and other ancillary offerings. Additionally, all of their programs and events must focus on the subjects that matter the most to every member. Therefore, the usual activities provided by coworking spaces don’t work.  One thing to remember is that generic is not compatible with niche coworking spaces.

Another aspect that coworking founders evaluate is whether their space is in a big city and if this model is the best choice for their location. This is because coworking spaces that are open to all people have higher probabilities of being profitable, in cities with a million or more residents. A possible solution for coworking spaces that are considering this possibility is to first make a curation of its members. For example, to decide who can become a member based on the stage of their business or number of employees.

Here’s an example of how The Wing has made its approach to niche coworking spaces. Look at the importance of offering more than just a desk and free wifi!

Time Management Skills for Entrepreneurs

The average business owner wears many hats. They need to be part financial wizard, part marketing guru, part cleaning crew, and part CEO.

The work never seems to end. Part of being a successful business owner is knowing how to get it all done. Without having a nervous breakdown or becoming exhausted.

Time management skills are one way business owners find ways to get everything done on time. They’ll even find they have time for friends, family, and fun. Here’s how.

1. Outsource and Delegate the Work

There’s no need to do everything yourself. Instead, focus on what you do best. Then hire other people to do the rest.

Doing so will boost your time management skills. That’s because you’re eliminating tasks you shouldn’t be performing.

No one can do everything well. Trying to pick up a skill you don’t like or can’t master well is a waste of time. Hire people who do the work much better than you can.

You can either delegate the work to employees or outsource the work to another company. It’s often far cheaper to hire an outside company to perform services than to hire someone full time.

When you spend your time focused on what you do well and allow others to help you, you’ll find you get more done in less time.

2. Create and Use Systems

Systems are a way to make life easier. There are countless ways to incorporate systems into your life.

You can start at home by designating a spot for your keys, wallet, and any other items you bring to and from the office each day. Create a spot near your door so when you come home at night, you can put those items away with no extra effort.

In the morning, you’ll find you have extra time because you’re not searching for items. You’ll also feel less overwhelmed and agitated. That means you’ll be able to focus more on important matters during the workday.

To create systems at work, look for tasks you perform the same way each time. Look to see if there are ways to make it easier for you. Sometimes that might mean investing in new automation software. It will perform the mindless tasks for you without making common mistakes.

Make sure that the systems you do create are easy for anyone to follow. The more complicated you make it, the less likely it will work.

3. Clear Out the Clutter

Studies show that clutter causes overwhelm, frustration, and poor decision making. It also leads to anxiety and depression.

And clutter can be anything that wastes your time or energy. From a messy desk to the client who takes up a lot of your time but isn’t making you any money.

The best time management skills involve making good decisions for yourself. Identifying your priorities helps. You can then set healthy boundaries to achieve your goals.

But getting rid of items and even people who you no longer like, use, or need is a great first step. With less time wasted on unimportant matters or looking for items, you’ll find you get more done in less time

4. Get the Hard Stuff Done First

There are tasks we don’t like performing but have to. It could be making a call to a company to cancel their services.

It could be talking to an employee about their poor performance at work. There are tasks we’d prefer not to handle.

Often, people handle difficult tasks in one of two ways. They either avoid it altogether hoping someone else will take over or they’ll wait until the last minute. In the business world, either tactic can have extreme consequences.

But you have time management skills. You now realize that your only choice is to get the hard tasks out of the way as soon as possible.

That way, it’s no longer weighing on your mind. Which means you can now focus on other matters you need to tend to. You’ll find when you get the hard stuff out of the way, there’s plenty of time in your day to get everything else done.

Keep Learning!

Learning how to run a business well is a never-ending job. There will always be new technology and skills to learn.

We celebrate entrepreneurs and their courage to forge a new path. We also realize you can’t do it alone.


Our blog has tons of great information for the busy entrepreneur to use. Keep coming back to read our latest articles.

Alison KeroAuthor’s Bio: Alison Kero is a writer, organizer, and speaker. She specializes in helping professionals who are looking to create a happier, healthier, more productive life by teaching the tools necessary for effective decision making.


5 creative business ideas to start in New York

New York’s diversity, large population and high average revenues make it a great place to start a business in. Nevertheless, it’s really important to study how people in a cosmopolitan place behave, the time they dispose to travel to different places around the city and above all, to come up with innovative ideas to enter a market full of awesome startups and entrepreneurs with a “can do” attitude. Yet, this may take a really long time to analyze. That’s why we gathered some great business ideas you can start in New York.

1. Food Delivery
It’s true you can find countless restaurants in New York City. However, a really small percentage of people want to take more than two hours of traffic just to grab a sandwich from a fast food company. The solution? A box subscription company where people can receive daily menus with customized meals depending on their tastes and preferences. Besides, you can differentiate yourself from the competition by offering cooked homemade meals where once a month you surprise clients with foreign cuisine food.

2. Cleaning Services
If people live in the city that never sleeps, there’s a high chance they are also getting small hours of rest. Therefore looking after their homes can result in a difficult task. In fact, many people find ways to avoid house chores as much as they can. Establishing a company that offers cleaning services, handyman jobs, and laundry can solve the problem, and can actually become successful within a short time frame. A plus factor to have is laundry pickup and delivery services to learn clients’ specific needs.

3. Fitness and wellness 
Health and fitness are a major concern nowadays and must be considered by entrepreneurs. There are two business ideas that don’t require a lot of capital but can make high revenues. One of them is to start a home-based gym. For this, you need an empty room, basic machines and of course, training so you give clients a professional service. If you don’t have enough capital to buy expensive machines you can find creative ways to train people. (Make your stairs a great scenario for a cardio workout or use bottles filled with water as weights).

On the other hand, many workers need to eat on-the-go due to their hectic schedules and busy lifestyle. Nonetheless, there are more Americans looking for healthier options rather than a pack of chips and soda. This has made a new industry of wellness-oriented, specialized vending companies to appear. Making it a great opportunity to open a franchise or sell vending-machine friendly products.

4. Rent Your Garage
Renting your garage may sound like a crazy idea. What you haven’t thought of is the number of people that actually need the space whether because theirs is stuffed or because they don’t count with a garage of their own. What are the possible ways they can use your garage?
-Many people want to have a garage sale but they don’t have the place to do it.
-They want to protect their classic car or store their motorcycle.
-Small business owners like plumbers and handymen need to store supplies and tools.
-People with hobbies like mechanics or carpentry need storage and space.

5. Translation Services
New York is a city that welcomes people from all over the globe, so entrepreneurs who know different languages can provide a key service in the marketplace. According to the U.S. Bureau of Labor Statistics’ Occupational Outlook Handbook, the hiring of interpreters and translators is projected to grow by 46 percent by 2022, much faster than the average for all occupations. This means it’s a big opportunity for entrepreneurs who can bring foreign-language speakers together with businesses in need.

Other great business ideas to have in mind are:
-Pick customers cars to get them washed and then drop them back to their homes.
-Showcase your photography talent in a portfolio or do some voluntary photography at some events to get noticed.
-Become a personal shopper and help buy and deliver items.

No matter which business idea most interests you, every entrepreneur must have a place to work at. The good news is, we can help you find office space in New York according to your needs and specific location.

Find Office Space in Minutes